Ann-Marie Ritchie , BACP

Ann-Marie Ritchie is a United Kingdom-based therapist with four years of experience supporting people through stress, anxiety, relationship and family challenges, grief, parenting concerns, anger, and self-esteem issues. She also works with young adults and those facing social anxiety or phobia, and offers focused support around forgiveness and coping with life changes.

She holds BACP accreditation, which is membership of the British Association for Counselling and Psychotherapy and indicates adherence to professional standards in counselling and psychotherapy. Ann-Marie draws on client-centered, cognitive behavioral (CBT), and solution-focused approaches to tailor her work to each person’s needs, blending practical strategies with an emphasis on the client’s existing strengths.

Her style is collaborative and respectful - she views clients as experts in their own lives and aims to create a space where choices and goals are clear and achievable. Beginning therapy is recognized as an important step, and Ann-Marie focuses on supporting clients as they move forward, helping them build coping skills and clearer pathways through the issues they bring.

Approaches used for effective online therapy

Ann-Marie uses client-centered therapy to create a supportive, nonjudgmental space where the client’s perspective guides the work; this approach helps people explore feelings and identify personal strengths. She also employs cognitive behavioral therapy (CBT), a structured method that helps people identify and change unhelpful thinking and behavior patterns to manage anxiety, stress, and low mood. Solution-focused therapy is another element of her practice, concentrating on practical steps and small, achievable changes to move toward clear goals.

Finding the right therapeutic approach is part of the process, and Ann-Marie works collaboratively with each person to decide which methods best fit their needs, goals, and preferences. Licensed professionals, including therapists, often blend these approaches to suit the situation and adjust over time based on how the client responds.

Online therapy offers flexibility - sessions can take place by video call, phone, live chat, or text-based messaging - making it easier to fit support around work, family, and daily life. These options help maintain continuity of care and make it simpler for people to access therapy from where they are most comfortable.