David Cuff , BACP

David Cuff is a humanistic psychotherapeutic counsellor who works from a belief in each person’s capacity to develop and move toward a more fulfilling life. He frames therapy as a shared part of a person’s journey, acting as a companion who helps make sense of experiences and navigate challenging moments while following the client’s lead. His style is gentle and experiential, attending to felt sense and present-moment learning as part of exploration.

He practices in a non-discriminatory, LGBTQI+ affirmative way and views neurodiversity as a difference rather than a disorder. David takes a relational, non-judgemental, and holistic stance that acknowledges both inner life and external circumstances. He also emphasises the role of the body in holding experience, believing people often have embodied resources that can support healing and change.

David recognises how past events, including adverse childhood experiences, shape current patterns and relationships, and he works with clients to draw on internal strengths to live more in the present and address unfinished business. He holds a BACP professional qualification at post-graduate level in Humanistic Psychotherapeutic Counselling from the University of Brighton and is professionally certified in online and telephony based counselling (Open University/BACP and The Online Therapy Institute). He has additional training in Working At Relational Depth (CARA) and Child Protection in Education (Educare) and practises within the British Association for Counselling and Psychotherapy ethical framework.

Therapeutic Approaches and Online Support

Client-centered therapy places the person’s experience and choices at the heart of the work, offering a warm, non-directive space to explore feelings, identity, and relationships. It is helpful for issues like low self esteem, relationship difficulties, and coping with life changes.

Emotionally-Focused Therapy (EFT) focuses on understanding and reshaping attachment-related emotions and patterns within relationships. It supports people working through intimacy issues, grief, and emotional regulation by helping them identify and respond to core feelings in ways that improve connection.

Somatic-informed work pays attention to bodily sensations and how the body holds stress and trauma, offering ways to release tension and build resources for managing anxiety, trauma responses, and stress. David is professionally certified in online and telephony based counselling, and he brings these approaches into remote sessions when appropriate.

Finding the right approach is part of the collaborative process. David will work with each person to identify which methods fit their needs, goals, and preferences, adjusting the focus as therapy progresses so the work remains relevant and client led. Licensed professionals and therapists can effectively use these approaches in remote formats to support change.

Online therapy offers flexibility and accessibility through video calls, phone sessions, live chat, and text-based messaging, making it easier to fit sessions into busy lives or to connect from different locations. These options allow for continuity of care and varied ways of communicating, so people can choose the format that best supports their comfort and therapeutic goals.